By guest contributor: Justin Hall, General Manager, Zanity USA
As with any other critical business activity, your online and digital marketing campaigns should be monitored to ensure it's working to its full potential. Best performance outcomes and high returns on investment can only be achieved by taking stock and improving on what you're already doing or are planning to do. The problem, however, is that many marketing campaigns go awry because there's no such monitoring system in place. This is where a highly valued audit is the solution.
