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Does Your Not-For-Profit Need an Audit of its Marketing, Fundraising Streams and Advertising?
Posted by Justin Hall on Wed, Feb 17, 2016 @ 02:49 PM

By guest contributor: Justin Hall, General Manager, Zanity USA

As with any other critical business activity, your online and digital marketing campaigns should be monitored to ensure it's working to its full potential. Best performance outcomes and high returns on investment can only be achieved by taking stock and improving on what you're already doing or are planning to do. The problem, however, is that many marketing campaigns go awry because there's no such monitoring system in place. This is where a highly valued audit is the solution.

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Topics: not-for-profit, NFP, Marketing, Internet Marketing (IM) Audits, Independent Audit

Rebranding a Nonprofit: Four Reasons Why the CFO Needs a Seat at the Table
Posted by Jennifer Harrington on Wed, Jan 27, 2016 @ 08:00 AM

By guest contributor: Jennifer Harrington, President, HATCH

I recently met with the Executive Director of a nonprofit agency who was lamenting that her organization’s most recent branding efforts had not gone as well as expected. I asked what went wrong, and her perspective was that:

  1. The process was lengthy and expensive, and
  2. She didn’t get the deliverables needed to launch the brand in the market.

What struck me was that while a metric for success for a new brand is the ability to clearly articulate the organization’s story, the metric for failure usually comes down to money not well-spent.

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Topics: CFO, not-for-profit, NFP, Rebrand, rebranding, nonprofit, Marketing

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