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Does Your Not-For-Profit Need an Audit of its Marketing, Fundraising Streams and Advertising?
Posted by Justin Hall on Wed, Feb 17, 2016 @ 02:49 PM

By guest contributor: Justin Hall, General Manager, Zanity USA

As with any other critical business activity, your online and digital marketing campaigns should be monitored to ensure it's working to its full potential. Best performance outcomes and high returns on investment can only be achieved by taking stock and improving on what you're already doing or are planning to do. The problem, however, is that many marketing campaigns go awry because there's no such monitoring system in place. This is where a highly valued audit is the solution.

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Topics: not-for-profit, NFP, Marketing, Internet Marketing (IM) Audits, Independent Audit

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