Like most aspects of the workplace, recruiting norms have changed. While unemployment rates remain high, many employers find themselves struggling to connect with the right candidates. Even as some are receiving a high number of applicants, they encounter new challenges, such as meeting the changing needs of qualified candidates who remain in high demand.
According to the Society for Human Resource Management (SHRM), job seekers in today’s employment market are primarily looking for safety, consistency, stability and longevity. Be sure to incorporate your attention to these needs into your recruiting efforts.
Your businesses can boost your recruiting efforts in the current market by ensuring that your employer brand is resonating with those seeking employment and, importantly, meeting the needs of job seekers through updated recruiting methods.
Here are Five Key Forms of Employee Recruitment
- Using online platforms
- Being active and present
- Aligning your employment brand and recruiting efforts
- Participating in virtual events
- Preparing for productive dialog
Consider Making the Following Updates to Better Reflect Your Employer Brand
- Career Focus
- COVID-19’s impact
Many employers are expanding remote work opportunities to more employees than ever before. Remote work practices extend to the recruiting and hiring process, including virtual interviewing and remote onboarding. To keep up with your competitors, you will need to embrace these remote processes, among others. Further, some job seekers will be enticed by the opportunity to work remotely. So if this is an option for candidates, make sure it’s promoted.
Obviously, the workplace will continue to evolve, so re-evaluate how your recruitment practices and branding resonate with current employment markets on a regular basis, and adjust accordingly. Additionally, as laws and guidelines related to COVID-19 are updated and added, consult with legal counsel when updating or changing your organization’s policies and procedures.
For More Information
Interested in more strategies for effective recruiting, onboarding, engagement, communication and leadership? Check out “Managing a Remote Workforce: A Guide to Success.” For more information about recruiting amid and post COVID-19, please contact us.
Looking for more COVID-19 resources? Visit our resource center for expertise on impacts to expect and how your business can respond.
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