Contact Us Follow Us :       | Find Us |
CBIZ Tofias

Subscribe to Our Blog

Client Satisfaction Survey Results

ClientSatisfaction_new

Follow Us

Rebranding a Nonprofit: Four Reasons Why the CFO Needs a Seat at the Table
Posted by Jennifer Harrington on Wed, Jan 27, 2016 @ 08:00 AM

By guest contributor: Jennifer Harrington, President, HATCH

I recently met with the Executive Director of a nonprofit agency who was lamenting that her organization’s most recent branding efforts had not gone as well as expected. I asked what went wrong, and her perspective was that:

  1. The process was lengthy and expensive, and
  2. She didn’t get the deliverables needed to launch the brand in the market.

What struck me was that while a metric for success for a new brand is the ability to clearly articulate the organization’s story, the metric for failure usually comes down to money not well-spent.

Read More

Topics: CFO, not-for-profit, NFP, Rebrand, rebranding, nonprofit, Marketing

Browse by Tag

see all