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What’s in a Name: How Nonprofits Can Protect Their Reputation
Posted by Greg Matusky on Thu, Mar 24, 2016 @ 01:33 PM

By guest contributor: Greg Matusky, President and Founder, Gregory FCA

When information emerged about how much the Wounded Warriors Project spent on fundraising, a ripple effect occurred with nonprofits with similar names. Organizations that also provide support to veterans faced questions about whether they, too, spent that kind of money on fundraising.

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Topics: not-for-profit, NFP, Public Relations, PR

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